SynergyAdvisors Ltd. can provide you with a unique low cost, low risk approach to cross border market entry with focus on the financial markets and outsourced sales solutions and marketing advisory services. You will benefit from our access to key intermediaries and decision-makers and from our critical business intelligence. I

By partnering with SynergyAdvisors you will benefit from:
- Minimised start-up costs
- Revenue before infrastructure cost
- Deferred infrastructure investment
- Minimised risk to market entry
- Proof before investment

We suggest to kick-off with a pragmatic Feasibility Research which, if promising results are found, is to be followed by business development and sales & marketing activities over 2 phases, pioneering and implementation including handover.

Phase 1 – Pioneering
Market awareness and acceptance in your home market does not automatically translate to the foreign target market. Sales cycles, methodology of purchase and business culture differ often drastically. Assessing the market potential, market education and bridging the cultural gap with a clear focus on sales and winning referential customers will be key in the early phase of cross border market entry.

Phase 2 – Country Management (and Hand Over)
After your product or service are successfully sold into and therefore accepted in the target market

SynergyAdvisors will then establish the infrastructure needed to run and operationally support a high level of sales activity. We will help to recruit and train sales and management staff and prepare the handover of sales and territorial management.

SynergyAdvisors will provide a ready-to-go sales, bizdev and marketing infrastructure, thus reducing your costs and market entry risks significantly.

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We differentiate the process of entering cross border markets into three distinct phases and clearly focus on the business development, marketing and sales activities required to achieve utmost success in short time and with little costs.

Phase 0. Initial Feasibility Research (timeframe: tbd)

Phase 1. Business Development – Pioneering (timeframe: 1-3 months)
- Pragmatic market analysis, market trend.
- Identifying competitors.
- Identifying initial best customer targets.
- Channel partner and distributor research.
- Run market tests/find pilot client.
- Develop Business Strategy and Business Plan.

Phase 1. Sales & Marketing – Pioneering (timeframe: 1 – 3 months)
- Message development
- ensuring your message fits the target market.
- Creating an initial marketing presence by communicating your message to key market groups/participants (potential customers, relevant media, key industry influencers, …) using Media and Public Relations, Direct Marketing and Event Marketing.
- Build relationships with potential marketing alliance partners.
- Build alliances with potential channel-sales partners..

Phase 2. Business Development – Implementation/Country Management (timeframe tbd)
- Develop and manage infrastructure required
- Develop and implement operational processes
- Develop and implement administrative processes
- Winning key-partners (Product Partners, System Integrators ,…)
- Recruit, train and develop local operation/sales team
- Source potential JV-partners
- Hand-over

Phase 2. Sales & Marketing – Implementation/Country Management (timeframe tbd)
- Refine/develop and communicate the message for the evolving mainstream market.
- Manage channel sales partners and marketing alliance partners.
- Build Sales Force.
- Organise marketing and sales events

Please do not hesitate to contact us in order to discuss your requirements and market potentials.

For a free and non obligatory quote please email us: info@synergyadvisors.com